People do business with other people, and visitors want to learn a bit more about who the people are behind the company. The about page is often one of the most visited page on any website. This page should give a brief summary of who you are, your company history and what isolates you from the competition.

What to include:

A summary of your company, whom it employs (with biographies and pictures of the staff, or just yourself if you are a sole proprietor), any special achievements you received, and the ways you differ from others that provide the same product or service.

Un sumario de su organización, a quién emplea (con biografías y fotos del staff, o de usted mismo si es el único propietario), cualquier mención especial que haya recibido, y las formas en las cuales se diferencia de otros que proveen el mismo producto o servicio.